|If you think of Turbana as the best of the
bunch, you’re right. But you’re wrong, too.
Turbana? Banana Company, right? Of course. But we’re also
in shipping, distributing, packaging and more. And while all
our fruit is appealing, not all of it comes wrapped in a peel.
In just 25 years, we’ve emerged as a worldwide leader
in growing, shipping and distributing a tremendous variety of
The result: Turbana’s one-step shopping for all sorts
of bananas, tree fruit and grapes, means consistently high quality
fruit, all year ’round. In turn, that means repeat business,
consumer loyalty and higher profits for those retailers who
also enjoy a level of service unmatched in our industry.
With our customers so aware of Turbana quality, it’s no
surprise that in the ’80s we quadrupled our volume —
both in boxes and annual sales. Equally impressive is Turbana’s
ever-increasing U.S. market share, making us one of the largest
fruit growers and distributors in the world.
From Tree to Shining Tree, We Show Our True Colors.
Shoppers can’t resist colorful packaging. Naturally they
love our selection of greens and purples and yellows. They know
Turbana looks great in grapes. That we’re pretty in peach.
In nectarine. And in pears and apples, too.
Of course, our sweet baby bananas are capturing hearts all over
the country. And there’s nothing plain about our plantains.
Then there are Turbana’s red bananas: turning purple as
they ripen, reminding seasoned travelers of tropical sunsets.
And Turbana’s manzano bananas are surprising customers
everywhere with their apple-like taste.
It’s easy to see, in exotics, grapes and tree fruit, Turbana
paints a pretty palette: reds and yellow, peaches and purples.
And green and silver where counts most: at cash registers everywhere.
When It Comes to Quality, The Top Banana is Turbana.
Seen one banana and you’ve seen ’em all. In fact,
some people would have you believe that there’s nothing
new under the sun. They are very much mistaken.
Under our sun, we’ve built an agricultural research &
development center for testing new methods of growing, handling
and quality control. And of course Turbana uses the Meristem
reproduction process to ensure consistent quality and appearance
in our fruit.
And because your customers want to buy fruit all year long,
Turbana provides fruit all year long. From Ecuador o Colombia
and Chile, from Costa Rica to California, our ever-broadening
geographic base assures your customers an uninterrupted supply
of premium goods, regardless of the season.
When You’ve Got the Right Stuff, You Travel Fast
— Or You Don’t Make the Trip.
When a store stocks beautiful fruit, word travels fast. But
no faster than Turbana flies off the shelf. And if you think
that’s fast, you ought to see it leave our lands. That’s
truly a moving experience.
You see, growing beautiful fruit is only the first part of our
job and, as we see it, it’s not nearly enough. From our
tree to your produce bin, it’s our job to get it to you
fast and in top-flight condition.
That’s why, at Turbana, we pack it ourselves. We move
it on protective pallets or refrigerated containers, built to
On Wall Street, they’d say we were “vertically integrated.”
But we didn’t do all this to impress a bunch of securities
analysts. Fact is, we did it to impress you, with the world’s
freshest fruit. And the fastest, most reliable distribution
in the business.
Want to Learn the Secret of Our Success?
Just call 1-800-BANANAS.
You might find it hard to believe that, today, Turbana is one
of the world’s largest fruit companies. But it’s
easy to find out how we’ve come so far.
Just call us — and someone will answer. Not just anyone.
Oh no. The person who answers your call has been painstakingly
trained in customer service. So you’ll talk to someone
who’s educated, well-informed and able to answer just
about any question you might care to ask about fresh fruit —
and how to get it at the right time at the right price.
Why? Because the secret to our success is service. And there’s
no secret to that. All it takes is hiring the best people you
can find and providing a working environment that encourages
them in every way possible. And that’s just what we’ve
At Turbana, we’ve dedicated ourwselves, at every step,
to providing service that’s every bit as premium as our
beautiful fruit. From introducing the industry’s first
color-correct photographic ripening chart and point-of-purchase
materials to combining our sales offices with strategically
located ports for efficient service.
Whenever you see a way to make our fruit easier for you to sell,
we jump on it. After all, even Turbana sells better with a little
Turbana prides itself on providing our customers with great
service and fair prices. Because we’ve learned that the
fastest way to grow our business is to help you grow yours.